• Shelby White

I was so delighted to be featured in Boston Voyager Magazine as a Trail Blazer! As a young women starting her own business, it was scary to branch out and take the LEAP! But I did, and I'm flourishing with new clients and opportunity. Most of all, I enjoy being able to come to salon and know “I did this shit!”  Check out the interview HERE!

Shelby White Boston Voyager Interview

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  • Shelby White

Beach please summer is here, so here are a few of my favorite go-to products for this summer! Get effortless beach hair, wet or dry, with R&Co products Sail and Crown. Great for soft waves and Crown helps to get rid of a dry flaky scalp. Eco Tan Face Water is AH-MAZ-ING! It's an organic way to add a bronze glow to your skin without burning in the sun or turning orange. Invisibobble Hair Ties are great for effortless buns/pony tails without damage, even when pulling it up wet. Lastly, add a pink pop to your lips with NYX Lipgloss and just like that ladies, beautiful effortless hair and skin!


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  • Shelby White

"Why open your own salon?", you ask? Well, I wanted a place that is modern yet cozy and intimate with GOOD energy. Good VIBES. Oh yea, a place to call my own!

I wanted to create an environment where my salon clients and bridal clients feel invited and completely comfortable. At SW Beauty we offer full hair services, specializing in blonding, Balayage and hair extensions.

Expect only the best hair care in the industry from R&CO, Hotheads and Color Wow at SW Beauty!

Photos by Trisha Kelley


Owner, Shelby White is an educator for hotheads hair extensions and a bridal updo specialist. Whether you are looking for added length, volume or color without commitment hair extensions can be just what you need to take your look to the next level! Even if that just means enhancing the volume of what you already have.

"I'm also your girl for all special occasion hair and makeup!"

Ashley Deitrick

Photo by Trisha Kelley

Ashley Deitrick, a stylist at SW Beauty who also specializes in Balayage and fashion colors!Add some depth and dimension or a bright statement color to your look.

"Either way Ashley has you covered! Plus her blowouts are AMAZING!!!"

Call and schedule your appointment today! And come experience SW Beauty yourself!

*Be on a lookout for our upcoming events and classes!

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