SW Beauty, Salon & Studio

"Why open your own salon?", you ask? Well, I wanted a place that is modern yet cozy and intimate with GOOD energy. Good VIBES. Oh yea, a place to call my own!

I wanted to create an environment where my salon clients and bridal clients feel invited and completely comfortable. At SW Beauty we offer full hair services, specializing in blonding, Balayage and hair extensions.

Expect only the best hair care in the industry from R&CO, Hotheads and Color Wow at SW Beauty!

Photos by Trisha Kelley

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THE TEAM

Owner, Shelby White is an educator for hotheads hair extensions and a bridal updo specialist. Whether you are looking for added length, volume or color without commitment hair extensions can be just what you need to take your look to the next level! Even if that just means enhancing the volume of what you already have.

"I'm also your girl for all special occasion hair and makeup!"

Photo by Trisha Kelley

Ashley Deitrick, a stylist at SW Beauty who also specializes in Balayage and fashion colors!Add some depth and dimension or a bright statement color to your look.

"Either way Ashley has you covered! Plus her blowouts are AMAZING!!!"

Call and schedule your appointment today! And come experience SW Beauty yourself!

*Be on a lookout for our upcoming events and classes!

Spring Back with Lobs & Balayage

"The “Lob” Cut, aka long bob pairs great with a Balayage!"

Spring is in the air, which means we are antsy for sunshine and a fresh look to break out with the warm weather.

Let’s talk color, cut and style! My favorite trends right now are the lob haircut and my staple trend balayage.

Balayage! That thing on Pinterest that everyone has but no one knows how to pronounce.

Balayage is a french highlighting technique where your hairstylist hand paints highlights into the hair. Unlike your traditional sectioned cookie cutter foils, this technique is all free hand. Which leaves hair looking flawless and fabulous with low maintenance and no harsh regrowth lines. Balayage creates a soft, blended and natural look that can be done in any hair color, from blondes to brunettes, even pastels and bold pops of color.

Want to go even BOLDER?! Chop, Chop

The “Lob” Cut, aka long bob is a perfect haircut for someone looking for a change that’s not too short, low maintenance and easy to style.

Welcome to SW Beauty!!

Shelby White introduces a modern studio salon, SW Beauty to

Wakefield, RI!

SW Beauty is a full service hair salon offering cuts, color, highlights, smoothing treatments and much more. With an intimate and warming atmosphere,

"I wanted to my guests to feel welcome and relaxed during their experience".

The white chairs, natural light, fresh flowers and pops of mixed metals make the salon feel fresh and modern.

Shelby has been a hairstylist for almost 10 years, in the Southern Rhode Island area.

"I love what I do! I get to help capture peoples beauty, making my guests look and feel amazing! What is better than that?"

She specializes in blonding, balayage, upstyling and also offers on location bridal services.

Shelby and her stylists understand how important it is to look and feel your best. Beautiful hair plays a big part in self-confidence! SW Beauty is here to help achieve your desired look as well as provide tips for aftercare. Carrying only the best products in the industry, R+Co is a versatile product line that has something for everyone. Free of sulfates, parabens, gluten, mineral oil and petroleum.

Schedule an appointment with SW Beauty today!

BOOK NOW

SW Beauty Studio Salon

23 North Rd

Peace Dale, RI 02879

Look for our Printed Ad in the April issue of SO Rhode Island Magazine!

20% off

NEW Clients!